Beth Michaels
President, Primer, Michaels & Associates

Beth Michaels is the President of Primer, Michaels and Associates, Inc.  Since 1976, Beth has been working with individuals and groups to help them achieve their goals. She is a principal and the lead consultant for Primer, Michaels and Associates, a management consulting firm specializing in leadership, culture, and short-term strategic planning and implementation. Beth earned her Bachelor’s degree from the University of Michigan in Ann Arbor and her Master’s from the University of Illinois in Champaign.


Beth’s clients include leaders and their teams from businesses and non-profit organizations of all sizes. Examples include Johnson and Johnson, Kraft Foods, Motorola, Rotary International, Steppenwolf Theatre and the Ounce of Prevention Fund. Beth helps people come together on common goals and succeed with actionable, realistic objectives. She ensures that decision-making, execution, and performance management are integrated so that the work is meaningful daily.